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Careers at Hochanda

Hochanda, The Home of Crafts, Hobbies AND Arts is a Shopping Channel dedicated to educating, entertaining and inspiring Craft and Hobbies enthusiast of all kinds. Our head office, including UK based contact centre, warehousing and state-of-the art TV facilities is based in Peterborough, with easy train links to London and road links to the A1 & A14. Hochanda are passionate about providing high quality TV content focusing first and foremost on demonstrations, and then providing high quality and fair price products for crafters and hobbyists to create their own.

We currently broadcast 24/7 Sky 673, Freesat 817, & Freeview 85 as well as streaming Live in HD though IPTV technology online at www.hochanda.com. Broadcasting live for 12 hours a day, we offer a huge variety of shows and products. Our website is fully transactional and our in-house call centre with Sales and Customer services is open 24/7.

Launched in August 2015 we now have a 90 strong team across all departments. We outsource very little as we pride our self in Hochanda staff providing Hochanda services to the Hochanda consumer. This we feel is the best way to see the passion throughout and ensure it reaches the end user. We are very proud of the team we have who have come from all corners of the Direct Response, Shopping TV, and Retail industry. Hochanda being in its infancy allows our team to really spread their wings and stretch their imaginations to bring the best out of their skills and experience.

We are a fast growing business and are always on the lookout for exceptional talent. So you think you can be part of the Hochanda family, can work in the fast paced, pressured, Live TV environment? Are you bursting with motivation and energy and can bring something special to the table? ...if you answered yes to at least one of these questions please get in touch, we would love to hear from you.

Any roles we currently have available are listed below. If your ideal role isn’t listed send us your CV and a covering letter to [email protected].

We will keep your CV on file for 6 months.

Digital Marketing Manager

Location: Hochanda Global Limited, Nene House, Nene Valley Business Park, Oundle, Peterborough, PE8 4HN

Position type: Full Time

Closing Date: 16th September 2019

DESCRIPTION:

As the Digital Marketing Manager, you will be responsible for driving the continued success of the company’s digital marketing strategy. Leading the marketing team to maximise reach, growth and conversion across all online and offline platforms. You will oversee and develop all website, social and paid advertising campaigns as well as the Direct to Consumer Marketing and wider brand PR activities.

MAIN DUTIES INCLUDE:

  • To achieve a measurable increase in brand awareness for the attraction of new customers and customer retention.
  • To monitor industry trends, customer behaviour analysis and competitor data to constantly adapt and modify marketing plans as and when necessary.
  • Work with the Directors and senior management team to develop and implement a marketing strategy that will support the brand and drive sales.
  • To liaise with the Senior Management team in order to execute the strategy in a timely fashion in line with wider company objectives and goals.
  • Management responsibility for all brand/marketing communications online. Run the day to day digital marketing channel mix across; email, search engine optimization (SEO), affiliates and mobile apps.
  • You will work closely with key internal stake holders and the buying team to maximise new product and brand promotions across the web site.
  • Working with web analytics packages, to help drive the business forward and improve overall customer profitability.
  • Drive and initiate online projects and site enhancements to improve customer journey and conversion rates.
  • Monitor and evaluate visitor activity and conversions, analysing the success of search engine optimization.
  • Manage the relationship with agencies and marketing tech suppliers within budget.
  • To ensure that all marketing and PR activities and projects represent the business objectives in a positive and professional manner.
  • Take ownership of the marketing budget, demonstrating best value for money.
  • Manage Marketing Officers – recruitment, training/coaching and performance management.

DESIRED SKILLS:

  • The ideal candidate will have 3-5 years’ experience working in an online retail environment.
  • Detailed e-commerce managerial experience.
  • Experience of international e-commerce marketing activities.
  • Managing a team in a fast-paced environment.
  • Strong experience of AdWords and affiliate marketing.
  • Google analytics experience is a must for this role.
  • You must possess a strong business acumen and be able to influence internal stakeholders.
  • Strong analytical and numerical skills and an interest in working in a results orientated role.
  • Excellent knowledge of Microsoft Office products and specifically Excel.
  • Good communication skills and interpersonal skills.
  • Highly analytical with a data-driven approach to marketing.
  • Highly data driven and have experience working with google analytics.
  • Able to create, plan and execute brand and online projects.
  • Strong digital marketing background.
  • Customer Acquisition
  • Knowledge of paid Facebook Ads
  • Experience of You Tube Pre-Roll
  • Paid Google Ad Words
  • SEO knowledge at a Brand Level.
  • Experience of growing social media platforms.
  • Experience of LinkedIn Corporate.
  • Experience of working at a Senior Manager level

PLEASE CONSIDER THE FOLLOWING WHEN MAKING YOUR APPLICATION:

  • We reserve the right to close vacancies early in light of a large response
  • Ensure you have an up-to-date CV
  • We do not accept CV`s sent through from Recruitment Agencies

Hochanda is a TV Home Shopping channel, broadcasting on Freeview, Sky and Freesat, specialising in crafts, hobbies and arts. You will be working in our bright modern headquarters in Oundle, easily accessed from the A1.

Please attach your CV & cover letter in a word document.

Digital Marketing Executive

Location: Hochanda Global Limited, Nene House, Nene Valley Business Park, Oundle, Peterborough, PE8 4HN

Position type: Full Time

Closing Date: 16th September 2019

DESCRIPTION:

We’re seeking a dynamic digital marketer with a passion for results to join our team. In a rewarding role, you will proactively manage and develop our online channels, using our exciting and engaging content to execute and analyse digital marketing campaigns that will increase Hochanda’s brand awareness and product sales.

MAIN DUTIES INCLUDE:

Social Media

  • Ownership of all digital platforms with clear strategy for audience reach and growth both UK and internationally.
  • Managing and developing a social media sales strategy for existing (YouTube, Facebook, Pinterest, Instagram, Google+, LinkedIn) and other relevant channels.
  • Use of organic and paid, targeted content to generate sales and engage with existing and future customers and fans.

Website

  • Knowledge and experience of SEO best practice to optimise website structure, setup and page content.
  • Setup and maintenance of products (copy, images) and product promotions.
  • Use of Google Analytics and Search Console to analyse website traffic and customer journey/purchase funnel, optimising customer journey where possible.
  • Preparation of online sales reports to track traffic and product sale sources, return on investment and other

Email Marketing

  • Management of automated email marketing platform and targeted campaigns.
  • Distribution of regular emails to Hochanda customer lists, analysing and optimising open and click through rates to deliver optimum return on investment.

Paid Search

  • Familiarity and confidence using Google Adwords, Google Shopping and Bing to research, setup, implement, analyse and optimise search campaigns to increase website traffic and product sales.
  • Knowledge of remarketing and use of the Google Display network to increase product sales.

DESIRED SKILLS:

  • A results driven person who loves creating successful digital marketing campaigns and can identify new opportunities for online growth.
  • Impeccable attention to detail and excellent analytical skills.

Essential

  • Demonstrable knowledge with experience of Facebook advertising campaigns.
  • Detailed knowledge of YouTube channel management and paid advertising.
  • Demonstrable digital marketing knowledge with experience of SEO, email marketing and paid search, display and remarketing using Google Adwords, Google Shopping, Google Display Network and Bing Ads.
  • Confident using web analytics solutions such as Google Analytics to analyse customer acquisition, journey and purchase funnel.

Desirable

  • Google certification in Adwords and/or Analytics.
  • HTML/CSS experience for email template, webpage design and optimisation.
  • Competent using Photoshop or similar to design and edit creative, photography and other images.

 

Personal Qualities

  • Strong attention to detail, creativity, and ability to collaborate with internal stakeholders and external agencies.
  • Ability to work independently and autonomously.
  • Excellent oral and written communication skills.

PLEASE CONSIDER THE FOLLOWING WHEN MAKING YOUR APPLICATION:

  • We reserve the right to close vacancies early in light of a large response
  • Ensure you have an up-to-date CV
  • We do not accept CV`s sent through from Recruitment Agencies

Hochanda is a TV Home Shopping channel, broadcasting on Freeview, Sky and Freesat, specialising in crafts, hobbies and arts. You will be working in our bright modern headquarters in Oundle, easily accessed from the A1.

Please attach your CV & cover letter in a word document.

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