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About Us

Welcome to Hochanda

Home to the UK’s leading TV channel dedicated to Crafts, Hobbies and Arts.

Here at Hochanda, we have over 100 categories filled with thousands of the best and latest in art supplies, sewing, die cutting and many many more, every creative option you need, we have you covered!

We were established in April 2015 becoming the first shopping channel dedicated to crafts, hobbies and art, achieving our first broadcast just 4 months later in August 2015 and are now available 24/7 to viewers worldwide. We are fortunate to have a team filled with TV shopping royalty including our founders Paul Wright and Val Kaye, who prior to establishing Hochanda built the Ideal Shopping Direct empire that includes the popular Create & Craft. Today Hochanda is based in Oundle, Northamptonshire having recently relocated from Peterborough to an all new purpose built premises incorporating both our state of the art television studios.

Currently employing over 120 people, we are a team of passionate and enthusiastic individuals committed to the success of this company, many of which are shareholders. We are all self confessed obsessives when it comes to crafting, so we understand what you need to create your next masterpiece. We share in the success and work hard to overcome the challenges, never forgetting to ensure we provide all suppliers the same opportunities to grow whilst offering our customers a variety of creative options, new or old, regardless of ability.

“Want to become part of the Hochanda family, you can invest today?” Just like our employees, you can even buy shares in Hochanda and receive the same rights as the founders and other shareholders.

With the help of our crafting enthusiasts, also known as our specialist buying team, we find the latest in all things crafts, hobbies and arts and deliver them straight to your door by building and maintaining relationships with hundreds of dedicated suppliers through transparency, integrity and authenticity. It's a process that takes time, but one that we nurture and support to ensure our suppliers reach their maximum potential, in turn we can offer you products which otherwise you may never have had the pleasure of enjoying. We really are your one stop shop for all things creative! However large or small we support those suppliers others may have overlooked, we nurture and guide them and build something worthwhile, whether it's their hobby or full time job.

Our Mission:

Provide outstanding products and deliver unsurpassed service, developing relationships with customers, suppliers and employees to make a positive difference.

Ever questioned where the name Hochanda came from? I know I did?

Well I will let you into a little secret, HOCHANDA is an acronym for…

Home Of Crafts, Hobbies AND Arts.

Whether you're a novice or an expert we have made it easy and affordable for you to get started on your newest crafting project, covering the latest papercraft material and contemporary art supplies, and through our hard work and dedication to service we received the prestigious Gold Trusted award from Feefo for our continued 95% + review average.

We are here to assist in inspiring you, so explore and enjoy all things crafting today.

Don't just take our word for it take a look at what our customers have to say…

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